1. 90% Reflectivity reduces absorbtion and convection of heat

2. AC Usage and Unit Stress are reduced, along with ->COSTS

3. World Energy Effects

4. Insulation

- We are now paying dearly for this extra heat. One sixth of the electricity consumed in the United States goes to cool buildings, at an annual power cost of $40 billion. Moreover, a 5°F heat island greatly raises the rate at which pollutants-nitrogen oxides and volatile organic compounds emanating from cars and smokestacks -”cook” into ozone, a highly oxidizing and irritating gas that is the main ingredient of smog. – http://www.worldchanging.com/archives/000587.html

- “Georgia White Roof Amendment”, this regulation requires the use of additional insulation for roofing systems whose surfaces do not have test values of 75 percent or more for both solar reflectance and emissivity. If a roof coating with a high reflectivity is used on a commercial building, then the amount of insulation required for that building can be reduced. – http://www.wernergc.com/georgia_white_roofing_amendment.htm, http://www.bizjournals.com/atlanta/stories/2004/02/09/focus3.html

- Austin, TX example – http://www.buildings.com/articles/detail.aspx?contentID=986

- Roofing Savings Calculator – http://www.roofcalc.com/default.aspx

- http://www.irs.gov/pub/irs-drop/n-06-52.pdf, This iws the full explanation of section 179D, explaining that… A tax deduction of up to $1.80 per square foot is available to owners or tenants (or designers, in the case of government-owned buildings) of new or existing commercial buildings that are constructed or reconstructed to save at least 50% of the heating, cooling, ventilation, water heating, and interior lighting energy cost of a building that meets ASHRAE Standard 90.1-2001. Only buildings covered by the scope of ASHRAE Standard 90.1-2001 are eligible. Partial deductions of $.60 per square foot can be taken for improvements to one of three building systems—the building envelope, lighting, or heating and cooling system—that reduces total heating, cooling, ventilation, water heating and interior lighting energy use by 16 2/3% (16 2/3% is the 50% goal for the three systems spread equally over the three systems). An interim system-specific goal for lighting is provided directly in the legislation and is valid until the IRS issues a final regulation. The interim lighting provision allows prororated deductions from 30 cents to 60 cents per square foot for lighting systems as described below.

These deductions are available for buildings or systems placed in service from January 1, 2006, through December 31, 2013.  - http://www.energytaxincentives.org/business/commercial_buildings.php

- The Energy Policy Act of 2005 doesn’t apply specifically to CPR or its customers, so I didn’t include info about that.